Google Ads Landing Page Optimization • Healthcare & Pharma SaaS Only
Get
More Qualified Demos
From Ad Clicks
You Paid For
Fix one of your biggest demo leaks—and turn more Google Ads clicks into qualified demos.
Live. Under 30 minutes.
On your actual landing page. Free.
You’re already paying for clicks.
Let’s convert the best ones. Together.
Fix one of your biggest demo leaks—and turn more Google Ads clicks into qualified demos.
Live. Under 30 minutes. On your actual landing page. Free.
You’re already paying for clicks. Let’s convert the best ones. Together.
No pitch • No prep • No strings • One real fix • Free
EU-registered business
16+ yrs
in Medical, Pharma
& Clinical Comms
Conversion Optimization
Certified
1342+
Clinical Projects
Completed
16+ yrs
in Medical, Pharma
& Clinical Comms
1342+
Clinical Projects
Completed
Conversion Optimization
Certified
“Since 2013, ICON has trusted Tha on 895+ clinical research projects
—for precision and healthcare expertise.” — Research Content Lead, ICON
“Since 2013, ICON has trusted Tha on 895+ clinical research projects—for precision and healthcare expertise.”
Research Content Lead, ICON
Featured in
You're paying for the click
But losing the demo on the pageYou're paying for the click
But losing the demo
on the page
Most Healthcare and Pharma SaaS marketers blame their Google Ads.
But the real problem?
The landing page—silent, passive, and leaking high-quality demos.
Most Healthcare and Pharma SaaS marketers blame their Google Ads.
But the real problem?
The landing page—silent, passive.
And leaking high-quality demos.
You already fought your way into their shortlist.
Paid for every click.
And then… the demo never came.
You didn’t lose your buyers at the campaign.
You lost them on the page.A page that doesn’t push them forward.
No clarity • No trust
No signal that this is the one to book.
That’s where your team loses the lead.
Where you’re burning your ad budget.
Right there—on the landing page.
And that means…
Few
qualified demos
Low return on your
ad spend
High client
acquisition cost
Missed sales and
revenue targets
Even with great traffic.
But that same page can also win those demos back.
Through small fixes. Simpler than you think.
And no—you don’t need a redesign.
Tiny changes can immediately lift demo conversion rates.
More qualified demos. All without touching your ad budget.
And no—you don’t need a redesign.
Tiny changes can immediately lift demo conversion.
More qualified demos.
All without touching your ad budget.
More
qualified demo requests
Higher
return on ad spend
Lower
client acquisition cost
Healthier pipeline
& better-fit leads
We can do it live. Quickly. Together.
→ Let’s fix one high-impact demo leak
on your landing page
before your next ad click gets burnt.
One fix. One call.
One step closer to more qualified demos.
One fix. One call.
One step closer
to more qualified demos.1
We zero in on one of your
biggest conversion leaks
No prep needed.
Just bring your landing page.
I’ll show you—live—where you’re leaking qualified demo requests and why.
No guesswork. No generic advice.
2
We fix it together
live, on the spot
We’ll implement one high-impact fix.
Together–live.
Could be your headline, CTA, the page flow…
This is a working session.
Not a sales pitch.
3
Leave with a stronger page
and clarity on what’s next
✔ One high-impact conversion fix.
Implemented live.
✔ Clarity on what else might be holding back your demo conversions.
✔ What we’d fix next.
If you want to keep going.
Live. Under 30 minutes.
On your actual landing page. Free.
Live. Under 30 minutes. On your actual landing page. Free.
No pitch • No prep • No strings • One real fix • Free
Marie T., ICON,
customer since 2013
“Tha delivers high-quality results even under pressure.”
I’ve worked with her on multiple fast-paced campaigns, and she always meets our standards while saving us valuable time. She consistently goes above and beyond—and makes my job easier.
Camila R., Bayer Campaigns,
customer since 2020
“Tha’s deep knowledge of medical and clinical research really sets her apart.”
Tha brings a strategic lens to everything she does,
truly understands what matters to both patients and sponsors. And consistently delivers results. Always a great experience!
Marguerite D., Pfizer Campaigns,
customer since 2021
“Tha has handled our complex marketing/medical campaigns. And has totally provided results.”
Always sharp and a clear communicator, always thoughtful in her work. She’s a go-to for a reason.
Researcher by training.
Clinical thinker by experience.
Demo optimizer by choice.
It’s now my edge
to turn your ad clicks
into demo calls.
-
CXL-Certified
Conversion Optimization -
1342+ Clinical Projects
Completed -
16+ yrs in
Medical Comms -
Since 2004 in
Healthcare, Pharma, Science -
BSc + PhD-level
Biological Sciences -
LinkedIn
CRO Tips for Healthcare SaaS
I never planned to become a demo conversion consultant.
But every step—from science to pharma comms—trained me to do exactly this.
And that made all the difference.
My path through academia and clinical communications wasn’t linear.
But it gave me the exact lens Healthcare and Pharma SaaS marketers need.
When every click counts.
When they need to stop losing qualified demos on their Google Ads landing pages.
Because turning page visitors into demos
isn’t just a design problem.
It’s a behavioral one.
With a background in Biological Sciences and PhD-level research in Cell Biology, I spent 16+ years working with
With a background in Biological Sciences and PhD-level research in Cell Biology, I spent
16+ years working with
✔ CROs
✔ Pharma teams
✔ Trial sponsors
Turning complex, regulated content
into real decisions.
Learning how
Doctors
Clinical leads
Medical stakeholders
make decisions—when trust is critical
and the stakes are high.
What I discovered?
Those same pressures shape how they buy their tools.
Now I help SaaS marketing and growth leads in Healthcare and Pharma.
I apply that same lens to their Google Ads demo pages.
Where high-intent paid traffic—your buyers—often leaks out unnoticed.
It’s about applying research thinking, visitor context, and communication precision.
To drive qualified demo requests.
Without increasing your Google Ads spend.
-
CXL-Certified
Conversion Optimization -
1342+ Clinical Projects
Completed -
16+ yrs in
Medical Comms -
Since 2004 in
Healthcare, Pharma, Science -
BSc + PhD-level
Biological Sciences -
LinkedIn
CRO Tips for Healthcare SaaS
Researcher by training.
Clinical thinker by experience.
Demo optimizer by choice.
It’s now my edge to turn your ad clicks into demo calls.
I never planned to become a demo conversion consultant.
But every step—from science to pharma comms—trained me to do exactly this.
And that made all the difference.
My path through academia and clinical communications wasn’t linear.
But it gave me the exact lens Healthcare and Pharma SaaS marketers need.
When every click counts.
When they need to stop losing qualified demos on their Google Ads landing pages.
Because turning page visitors into demos isn’t just a design problem.
It’s a behavioral one.
With a background in Biological Sciences and PhD-level research in Cell Biology, I spent 16+ years working with
✔ CROs
✔ Pharma teams
✔ Trial sponsors
Turning complex, regulated content into real decisions.
Learning how
✔ Doctors
✔ Clinical leads
✔ Medical stakeholders
make decisions—when trust is critical and the stakes are high.
What I discovered?
Those same pressures shape how they buy their tools.
Now I help SaaS marketing and growth leads in Healthcare and Pharma.
I apply that same lens to their Google Ads demo pages.
Where high-intent paid traffic—your buyers—often leaks out unnoticed.
It’s about applying research thinking, visitor context, and communication precision.
To drive qualified demo requests—without increasing your Google Ads spend.
-
Featured by Kameleoon in their
“Best Practices for Healthcare Conversions in 2025”
Shared my insights on optimizing for healthcare conversions—while staying compliant.
It all comes down to one goal:
Better demos—from the clicks you’re already paying for.
Ronait T., Merck LATAM Campaigns
Customer since 2014
“Tha brings a rare mix of regulatory fluency
and strategic clarity.”
She knows what our pharma campaigns need.
And spots issues before they become problems.
Monica H., Clario eCOA Campaigns
Customer since 2012
“Tha brought clarity and made the whole
project run smoother.”
It’s rare to feel that confident handing something off.
Laura M., Roche Campaigns
Customer since 2012
"Tha just gets the medical context."
No hand-holding needed.
You’re leaking your best leads, and budget,
on your demo page.
You’re leaking your best leads—and budget—on your demo page.
Get your demo boost fix
And turn more paid clicks into qualified pipeline
Live. Under 30 minutes. Free.
On your actual Google Ads landing page.
On our call, I’ll: Pull up your Google Ads demo landing page—no prep needed. Spot and fix one high-impact leak—right on the call. Leave you with a stronger page that drives better demos (and ROI). Plus: see what we’d tackle next—if you want to keep going.
On our call, I’ll: Pull up your Google Ads demo landing page.
No prep needed. Spot and fix one high-impact leak.
Right on the call. Leave you with a stronger page that drives
better demos (and ROI). Plus: see what we’d tackle next—if you want to keep going.
This is a working session—not a sales pitch.
Your Google Ads are working.
Your demo page? Burning your budget.
Time to fix that. Before more budget (and qualified leads) slip away.
Your Google Ads are working.
Your demo page? Burning your budget.
Time to fix that.
Before more budget (and qualified leads) slip away.
No pitch • No strings • One real fix
EU-registered business • Reg. No. 16288954
Exclusive
for Healthcare & Pharma SaaS
running Google Ads
16+ yrs
in Healthcare/Pharma
Certified
1342+
Clinical Projects
No pitch • No strings • One real fix
EU-registered business • Reg. No. 16288954
Leaky demo pages